Marketing Plan
This marketing plan is a basic outline of the main points an organization should cover/be aware of in order to market themselves. The plan is subject to change and alterable in order to satisfy individual needs.
STEP 1
Determine your organization's goals. What do you want to accomplish? How much time do you have to "get the word out?" How big of a turn out or amount of sales are you expecting?
Determine your organization's goals. What do you want to accomplish? How much time do you have to "get the word out?" How big of a turn out or amount of sales are you expecting?
STEP 2
Establishing a product or service. What is it that will be marketed? Do any permissions have to be granted before exposing the product/service to the public?
Establishing a product or service. What is it that will be marketed? Do any permissions have to be granted before exposing the product/service to the public?
STEP 3
Analyze the audience. Each audience requires specific needs. Are they middle schoolers who require short, entertaining information? Or is the audience a group of CEO's that need to be convinced on investing in your organization? How can you better suit your audience's requisites than you did last year?
Analyze the audience. Each audience requires specific needs. Are they middle schoolers who require short, entertaining information? Or is the audience a group of CEO's that need to be convinced on investing in your organization? How can you better suit your audience's requisites than you did last year?
STEP 4
Survey audience. Is there anything you wish you had done last year in regards to targeting your audience? Perhaps you can send out a short survey to previous customers to show them to ask them what they liked best and what you need to improve on. For recurring customers/audiences, what can you keep doing that worked well last year?
Survey audience. Is there anything you wish you had done last year in regards to targeting your audience? Perhaps you can send out a short survey to previous customers to show them to ask them what they liked best and what you need to improve on. For recurring customers/audiences, what can you keep doing that worked well last year?
STEP 5
Think about what has worked. Keep a running list of the marketing mediums you have used previously that worked. Was a presentation better than handing out flyers for your service/product? Also, write down what didn't work so that money and time are not wasted trying to remember if, for example, a luncheon generated enough publicity.
Think about what has worked. Keep a running list of the marketing mediums you have used previously that worked. Was a presentation better than handing out flyers for your service/product? Also, write down what didn't work so that money and time are not wasted trying to remember if, for example, a luncheon generated enough publicity.
STEP 6
Scope out the competition. What are other organizations doing to market their product/service? Is it something you could do considering costs and time? There's nothing wrong with getting ideas from outside organizations to better improve yours.
Scope out the competition. What are other organizations doing to market their product/service? Is it something you could do considering costs and time? There's nothing wrong with getting ideas from outside organizations to better improve yours.
STEP 7
Execute. Whatever you have planned out or determined what you want to do based on this marketing plan, now is the time to execute it. Don't let the previous steps bog you down or take you more than a month. No one is going to grade you on this, but it is important to not get behind.
Execute. Whatever you have planned out or determined what you want to do based on this marketing plan, now is the time to execute it. Don't let the previous steps bog you down or take you more than a month. No one is going to grade you on this, but it is important to not get behind.
STEP 8
Write it all down. It's imperative that nothing is forgotten when it comes to a marketing plan/strategies used. Make sure to write comments and details as you go, such as important phone numbers and names of people. But, it's also important to make a detailed summary at the end of the year to analyze and project what will work best for the organization in the upcoming year based on the notes you took throughout the months.
Write it all down. It's imperative that nothing is forgotten when it comes to a marketing plan/strategies used. Make sure to write comments and details as you go, such as important phone numbers and names of people. But, it's also important to make a detailed summary at the end of the year to analyze and project what will work best for the organization in the upcoming year based on the notes you took throughout the months.
Why 8 Steps? This gives you the opportunity to work on two Steps at a time each week. Thus, that would allow for you to touch base on all of the steps within the first month, so you know what ground you want to cover within the year.